Why Your Website Is Not Showing Up on Google

"We have a website but nobody finds it" is the most common sentence we hear. If your business is not showing up on Google, it is almost always one of these five.

1. Google does not know where you are

No Google Business Profile, or one with the wrong hours and no service area. This is free and it is the highest-leverage hour you will ever spend on marketing.

2. Your pages do not say what you do

A homepage headed "Welcome" tells a search engine nothing. The page has to contain the words a customer would actually type.

3. The site is too slow on a phone

Most local searches happen on mobile. A page taking five seconds is a page most people never see, and Google knows they bounced.

4. There is only one page

One page can rank for one thing. A page per service and per area is how local businesses cover their market.

5. Nothing links to you

Directories, suppliers, the local chamber, the trade body you already pay for. Every real mention is a signal that you exist.